Title:  Content Production Lead (Web)

About Us 

We create thriving places and connected communities. We plan, build and maintain Victoria’s transport, planning and land services. We are committed to a safe, inclusive and high-performing workplace. 

We welcome applicants from diverse backgrounds and are committed to creating a safe, inclusive workplace where our people can thrive and do meaningful work. 
  

About the role 
The Content Production Lead manages the delivery of high-quality, accessible and on-brand digital content across DTP’s web channels. The role leads internal content producers and external agency resources, ensuring accurate, timely and user-focused content that supports the department’s content strategy, digital experience vision and transport operations.

The position oversees content planning, workflow prioritisation and quality assurance, while managing real-time and disruption content from routine updates to complex incidents. It also works closely with teams across the Digital Channels and Content branch to implement content strategy, monitor performance and continuously improve content quality, customer experience and service delivery.
 

What we’re looking for (Selection Criteria) 

You’re someone who: 

• Leads and develops high-performing teams by providing clear direction, coaching, accountability and recognition.
• Delivers customer-focused digital content and services, using technology and digital best practice to improve outcomes and user experience.
• Builds strong relationships with stakeholders, understands their needs and works collaboratively to deliver effective solutions.
• Uses data and insights to inform decisions, monitor performance and identify opportunities for continuous improvement.
• Has strong digital communications expertise, including managing campaigns, advising on brand strategy and evaluating the effectiveness of digital communications.

Click here to access the Position Description. 

Qualifications and experience 

You’ll bring: 

• Tertiary qualifications in communications, digital media, design or a related discipline (or equivalent relevant experience), with at least five years' experience delivering digital content for large, complex or public-facing websites (mandatory).
• Demonstrated experience leading content teams and managing internal producers, external agencies or suppliers, with the ability to work within content governance, accessibility (WCAG 2.1), brand frameworks and digital service standards, and collaborate across multidisciplinary digital teams (mandatory).
• Strong capability using CMS platforms, content workflow management and analytics tools (mandatory), with experience delivering high-volume, time-sensitive operational or disruption content in transport, emergency services, utilities or similar environments (desirable). 

Pre-employment checks and employment conditions  

Relevant pre-employment screening and reference checks will be required. 

Applicants must be an Australian Citizen, Permanent Resident or hold a valid work permit or visa necessary for the nature of the position. 

Recipients of Victorian Public Service (VPS) voluntary departure packages should note that re-employment restrictions apply. 

How to apply 

Click the ‘Apply’ button to be redirected to our recruitment platform, where you may need to create an account to submit your application. 

Applications close at 11.59pm on Thursday, 30th July 2026.

Please include both your resume and a cover letter addressing how your experience addresses each of the key selection criteria for the role. All applications must be submitted via the online portal, we’re unable to accept email or manual submissions. 

For further information about the role, please contact Tim Dawson, Director, Digital Channels and Content at tim.dawson@transport.vic.gov.au. 

Redeployees

If you are a VPS redeployee, please state this in your cover letter and include your case manager’s contact details. This helps ensure your redeployment status is appropriately considered. For more information on redeployment, visit the Victorian Government policy. 

Important Information

If you require any adjustments to fully participate in the recruitment process or need the advert or attachments in an accessible format (e.g., large print), please contact us. We're here to support you.