Title:  Digital Communications Lead (Metro Tunnel Project)

About Us

The Department of Transport and Planning oversees key planning, transport and land use policy decisions and management across the State. A life-cycle approach to planning, building, connecting and sustaining communities means our people can come together to; improve services, deliver sustainable projects, focus on customer engagement, streamline regulatory approval pathways, facilitate community consultation and better realise local economic opportunities for more liveable communities across Victoria.

Communications and Customer Experience is a Division in the Department of Transport and Planning. Our division supports the department to deliver on the Government’s transport and planning agenda, to get people home sooner and safer and to efficiently move more goods in Victoria’s thriving economy. We do this through clear communications, genuine engagement and marketing campaigns that resonate with people because they are focused on delivering better outcomes for people, wherever they live. Our focus is to enrich the lives of Victorians on an integrated transport network, reducing customer time and effort, increasing personalisation and positively impacting their transport experience. The division innovates with communications approaches to support organisational, cultural and behavioural change.

About the Role
Full time – Fixed Term (31/04/2026)

The Digital Communications Lead will be responsible for leading and coordinating digital communication activities to support the opening of the Metro Tunnel. The role will work closely with internal teams, key stakeholders, and external partners to ensure that public transport users receive clear, timely, consistent and accessible information about network changes through PTV channels.

This role will focus on developing and implementing digital strategies across the PTV website, app, social media, email, and interactive tools, ensuring a seamless customer experience.

To access the position description, please click link here.

Position Outcomes

• Develop and execute digital content that informs and influences customer behaviour and supports each phase of the opening of the Metro Tunnel Project
• Ensure PTV digital channels display accurate Metro Tunnel service information, including journey planning, timetables, and routes, with clear guidance on navigation and interchanges
• Execute tailored email and social media strategies that engage key audiences, drive awareness, and effectively communicate network changes
• Act as the primary digital liaison between internal teams and external stakeholders, ensuring digital activities align with the broader communications and operational readiness plans.

KEY SELECTION CRITERIA

As the Digital Communications Lead (Metro Tunnel), you will lead the design and delivery of communication initiatives through strong stakeholder engagement and collaborative co-creation. You will actively partner with internal and external stakeholders, including subject matter experts and end-users, to gather insights and co-develop communication strategies, prototypes, and testing processes to ensure user needs are met and validated. You will define clear project tasks and coordinate team efforts to ensure timely and effective execution, regularly monitoring progress and implementing corrective actions when necessary. Drawing on your advanced data literacy skills—including the use of Excel formulas, pivot tables, and data visualisations—you will analyse communication performance metrics to inform strategic decisions. Your ability to craft impactful messages tailored to diverse audiences ensures information is clearly conveyed and supports informed decision-making at all levels. You will manage stakeholder relationships with a focus on adding value, addressing concerns constructively, and maintaining high levels of satisfaction. By applying critical thinking and problem-solving skills, you will interpret complex information, identify solutions, and guide decision-making processes, even in the absence of predefined guidelines.

QUALIFICATIONS AND EXPERIENCE:

Mandatory

• 3+ years experience working in digital communications, content strategy or digital marketing
• Experience managing website, email and social media projects in a complex environment
• Highly developed organisational skills, in environments with tight deadlines and changing priorities
• Strong understanding of digital customer experience, analytics, accessibility (WCAG 2.1) and content best practices.

Desirable

• Tertiary degree in a relevant field
• Experience in transport, infrastructure, or government projects.

What we offer

• Meaningful work making Victorian communities more accessible and liveable 
• Professional growth and development opportunities across the department and the wider Victorian Public Services
• A hybrid working model focused on collaboration and teamwork
• Optimal work-life balance initiatives including flexible working arrangements
• Opportunity to work across multiple urban and suburban hubs
• We prioritise the development of a safe and inclusive culture

Culture Value
We are an equal opportunity employer, embracing a diverse range of applicants such as veterans, and people who identify as Aboriginal and/or Torres Strait Islander, LGBTQIA community members, individuals with disabilities and/or health conditions, as well as those from varied faith and cultural backgrounds. At our department, we prioritize the development of a safe, inclusive, and high-performance culture through shared actions and behaviours that align with our strategy and direction. This empowers our employees to effectively contribute to our goals.

How to Apply

Non-DTP Employees (Including VPS outside of DTP)

Create an account by clicking the ‘Apply’ button and follow the prompts. For help, click here for Quick Reference Guide.

Applications close at 11:59PM on Sunday 6 July 2025.

Please include a resume and cover letter. All applications must be submitted through the online portal. We’re unable to consider email or manual applications.

For more information, contact Patrick Bruce, Director, Digital Channels and Content via patrick.bruce@transport.vic.gov.au

Preferred applicants will need to complete a police check and other pre-employment checks. Your information will be treated confidentially.

If you require additional adjustments across the recruitment process or accessible formats of this ad, please contact us by phone or email.