Title:  Marketing Lead - Future Public Transport Ticketing

About Us

We create thriving places and connected communities. We plan, build and maintain Victoria’s transport, planning and land services. We are committed to a safe, inclusive and high-performing workplace. 

We welcome applicants from diverse backgrounds and are committed to creating a safe, inclusive workplace where our people can thrive and do meaningful work. 

About the Role

This is a Fixed Term Opportunity until 30th of June 2027

Job Location: 1Spring Street, Melbourne

The Marketing Lead plans and delivers marketing campaigns for the Future Public Transport Ticketing system, helping explain changes and encourage customer uptake. They work with internal teams, transport partners and community groups to align messaging and gather input. They create clear, simple materials, reports and presentations to support decisions. Success means customers understand and adopt the new ticketing system, leading to smoother travel, better engagement, and a positive public experience as the system is introduced across Victoria.

What we’re looking for (Selection Criteria) 

You’re someone who: 

• Enjoys working with people and communicating ideas clearly, including handling sensitive or difficult conversations with confidence.
• Can influence others by adapting messages to different audiences and linking ideas to their needs and goals.
• Can plan, coordinate and deliver work to meet agreed outcomes, tracking progress and making adjustments when needed.
• Has a strong focus on outcomes, helping others understand how their work contributes to broader goals and impact.
• Has good data skills, including using Excel to analyse data, create charts, and support informed decisions.

Click here to access the Position Description.

Qualifications and experience 

You’ll bring: 

• Tertiary qualification or equivalent experience in marketing, campaigns, or a related field (Mandatory)
• Demonstrated stakeholder relationship skills, ideally in a project environment (Mandatory)
• Demonstrated experience leading the execution of complex marketing and customer communication campaigns, ideally in a government environment (Mandatory)
• Previous experience in a government environment, major project environment or transport (Highly desirable)

Pre-employment checks and employment conditions  

Relevant pre-employment screening and reference checks will be required. 

Applicants must be an Australian Citizen, Permanent Resident or hold a valid work permit or visa necessary for the nature of the position. 

Recipients of Victorian Public Service (VPS) voluntary departure packages should note that re-employment restrictions apply. 

How to apply 

Click the ‘Apply’ button to be redirected to our recruitment platform, where you may need to create an account to submit your application.

If have any issues, click here for Quick Reference Guide on how to apply.

Applications close at 11.59pm on Tuesday 28th of April 2026.  

Please include both your resume and a cover letter addressing how your experience addresses each of the key selection criteria for the role. All applications must be submitted via the online portal, we’re unable to accept email or manual submissions. 

For further information about the role, please contact Cara Sputore - Marketing Manager – FPTT via cara.sputore@transport.vic.gov.au

Redeployees  

If you are a VPS redeployee, please state this in your cover letter and include your case manager’s contact details. This helps ensure your redeployment status is appropriately considered. For more information on redeployment, visit the Victorian Government policy here: 
https://www.vic.gov.au/public-sector-industrial-relations-policies-2025/redundancy-redeployment-and-retrenchment 

Important Information 

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