Title:  Marketing Lead

Values - Generic VPS Values

Responsiveness

Public officials should demonstrate responsiveness by

• providing frank, impartial and timely advice to the Government
• providing high quality services to the Victorian community
• identifying and promoting best practice

Integrity

Public officials should demonstrate integrity by:

• being honest, open and transparent in their dealings
• using powers responsibly
• reporting improper conduct
• avoiding any real or apparent conflicts of interest
• striving to earn and sustain public trust of a high level

Impartiality

Public officials should demonstrate impartiality by

• making decisions and providing advice on merit and without bias, caprice, favouritism or self interest
• acting fairly by objectively considering all relevant facts and fair criteria
• implementing Government policies and programs equitably

Accountability

Public officials should demonstrate accountability by

• working to clear objectives in a transparent manner
• accepting responsibility for their decisions and actions
• seeking to achieve best use of resources
• submitting themselves to appropriate scrutiny

Respect

Public officials should demonstrate respect for colleagues, other public officials and members of the Victorian community by

• treating them fairly and objectively
• ensuring freedom from discrimination, harassment and bullying; and
• using their views to improve outcomes on an ongoing basis

Leadership

Public officials should demonstrate leadership by actively implementing, promoting and supporting these values.

Human Rights

Public officials should respect and promote the human rights set out in the Charter of Human Rights and Responsibilities by

• making decisions and providing advice consistent with human rights
• actively implementing, promoting and supporting human rights

Purpose

Marketing/Advertising professionals identify market opportunities and advise on the development, coordination and implementation of plans for promoting services,  gather and analyse information about target markets or customers, and devise and coordinate advertising campaigns and promotions of events and services.

Key Accountabilities / Outcomes

Additional Key Accountabilities / Outcomes

Capabilities

Specialist/Technical Expertise

Key Responsibilities and Position Outcomes

Certifications / Licences / Qualifications

Conditions of Employment