Title:  Media Lead

About Us  

We create thriving places and connected communities. We plan, build and maintain Victoria’s transport, planning and land services. We are committed to a safe, inclusive and high-performing workplace. 
We welcome applicants from diverse backgrounds and are committed to creating a safe, inclusive workplace where our people can thrive and do meaningful work. 

About the role 
The Media Lead is a senior role within a fast-paced media team, responsible for crafting clear, compelling narratives and managing complex media issues. The position works closely with journalists, subject matter experts and ministerial advisers to communicate policy, operational updates and key transport information to the public. It requires strong writing, storytelling, relationship management and critical thinking skills, along with the ability to simplify complex information under tight deadlines. The role also provides leadership by mentoring media advisors and maintaining a calm, solutions-focused approach in high-pressure environments.

The role is responsible for producing clear, accurate media materials under tight deadlines, including responses, releases, briefs and Q&As. It provides strategic media and reputational advice to executives, including preparing spokespeople with key messaging and guidance for media engagement. The position also identifies proactive media opportunities, manages and escalates emerging issues, and works to mitigate reputational risks. In addition, it builds strong relationships with media contacts to support accurate coverage and develops social media and communication content to support announcements and events.

What we’re looking for (Selection Criteria) 
You’re someone who:  

• Applies critical thinking to analyse issues, interpret guidelines and identify solutions, seeking additional information where needed to make informed decisions.  

• Communicates with impact by structuring information clearly and tailoring content to suit the audience and purpose.  

• Manages stakeholders effectively by responding to needs, providing timely updates and following through on requests or issues.  

• Works collaboratively by supporting team goals, sharing information and assisting others when required.  

• Demonstrates resilience by providing honest feedback, responding constructively to challenges and confidently expressing informed views. 
   
  Click here to access the Position Description.  

Qualifications and experience 
An appropriate tertiary qualification or equivalent experience in journalism, public relations, communications or a similar discipline (mandatory).
Five or more years’ experience in a communications or media role at a government agency or public entity (desirable).

Pre-employment checks and employment conditions  
Relevant pre-employment screening and reference checks will be required. 
Applicants must be an Australian Citizen, Permanent Resident or hold a valid work permit or visa necessary for the nature of the position. 
Recipients of Victorian Public Service (VPS) voluntary departure packages should note that re-employment restrictions apply.